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Digital Marketing Executive

Halal Development Corporation Berhad

MYR 2,000.00 - MYR 3,000.00


  • Researching and analysing consumer behavior and competitors activities to develop an effective marketing plan and strategy.
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  • Design, build and maintain HIP digital presence across all digital channels as well as manage HIP internal social media activities.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Establishing budgets, performance specifications and revenue estimates to run the marketing activities.
  • Develop and implement marketing strategies and campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
  • Building brand awareness and increasing brand value.
  • Overseeing advertising, product design and other forms of marketing to maintain consistency in branding.
  • Ensuring that messaging and marketing activities are aligned with brand and company values.
  • Establishing and maintaining good rapport with various teams, internally and externally to ensure goals are met.
  • Working closely with Corporate Communication department and Halal Event Management department when organising events such as product launches, MoU signing events, webinars, photo shoots, video shoots, etc.
  • Maintain and expand relationships and network with relevant external stakeholders.
  • Demonstrate critical thinking and the ability to bring order to unstructured problems.
  • Use a broad range of tools and techniques to extract insights from current industry or sector trends.
  • Know how and when to use tools available for a given situation and can explain the reasons for this choice.
  • Seek and embrace opportunities which give exposure to different situations, environments and perspectives.
  • Use straightforward communication, in a structured way, when influencing and connecting with others.
  • Able to read situations and modify behavior to build quality relationships.
  • Prepare to accept different assignments from time to time.
  • Establish revenue channel for HIP through Social Media and digital platform.


  • A Bachelor’s degree in Mass Communication, Marketing or other relevant disciplines. Working experience in digital marketing or related experience is added advantage.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Interest in career development in Digital Marketing and Project Management.
  • Good analytical skill, data driven practice and a fast learner.
  • Good communication, presentation and report writing skills.
  • Good in building network and identify opportunities.
  • Meticulous and detail oriented.
  • Resourceful and possess a Can-Do attitude.
  • Enjoy meeting new people, and exploring opportunities.
  • Independent, self-motivated, organized and results oriented.
  • High attention to detail, good time management and planning skills as well as the ability to meet tight deadlines.
  • Excellent command of English and Bahasa Malaysia. Other language will be added advantage.
  • Certification or experience in Halal Industry will be an added advantage.
  • Excellent communication (written and oral) and interpersonal skills.
  • This position is open for executive with at least 1 or 2 years of Marketing experience.

Halal Development Corporation Berhad

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