JOB DESCRIPTION

• Coordinate campaign messaging, talking points and strategy with staff.
• Manage organic and local search engine optimization (SEO).
• Work with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
• Lead and make recommendations for conversion rate optimization of landing pages.
• Provide comprehensive reporting and analytics throughout campaign lifetime to ensure campaign pacing and performance.
• Manage timely status updates with multiple stakeholders, both internal and external.
• Work closely with appropriate parties to setup digital campaigns daily.
• Manage multiple advertiser and agency accounts, develop positive working relationships with the media buyers and operations teams at our clients and partners.
• Arrange for and prepare community leaders to host community meetings and events.
• Manage relationships with outsourcing vendors to maximize resource allocation.
• Develop and coordinate a variety of projects in support of system marketing and communication plans.
• Work with product and tech teams to enhance ad serving solutions, revenue products and QA/Troubleshooting methodology.
• Maintain short-term and long-term visions and strategies for website enhancements.
• Collaborate with service line leaders, marketing, and other content managers to create engage experiences for prospective and current patients.
• Regularly evaluate competitors' and others' sites to ensure system's site is current, informational, creative and best meets customer needs.

JOB REQUIREMENT

• Bachelor's Degree in business, business administration or computer science.
• Minimum 1 year of working experience in related field.
• Proficient with applicable software and systems.
• Strong leadership, time management, and critical thinking skills.
• Advanced understanding of statistics.
• Strong command of English language and good communication skills.